{"id":77,"date":"2026-08-13T14:25:22","date_gmt":"2026-08-13T12:25:22","guid":{"rendered":"https:\/\/dha-core.com\/?page_id=77"},"modified":"2026-09-08T00:03:39","modified_gmt":"2026-09-07T21:03:39","slug":"despre-noi","status":"publish","type":"page","link":"https:\/\/dha-core.com\/en\/despre-noi\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"77\" class=\"elementor elementor-77\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab-head e-con e-atomic-element e-flexbox-base dha-section ab-head\" data-id=\"ab-head\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-head\">\n    <div class=\"elementor-element elementor-element-ab-head-w e-con e-atomic-element e-flexbox-base dha-wrap ab-head-w\" data-id=\"ab-head-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-head-w\">\n    \t\t<div class=\"elementor-element elementor-element-ab-crumb elementor-widget elementor-widget-html\" data-id=\"ab-crumb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<p class=\"dha-crumb\"><a href=\"\/en\/\">Home<\/a> \u00b7 About us<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"dha-eyebrow e-paragraph-base\" data-interaction-id=\"ab-eyebrow\" data-e-type=\"widget\" data-id=\"ab-eyebrow\">About us<\/p>\n\t\t\t\t\t<h1 data-interaction-id=\"ab-h1\" class=\"dha-h1 e-heading-base\" data-e-type=\"widget\" data-id=\"ab-h1\">We started from a <em>label comparison<\/em>.<\/h1>\n\t\t\t\t\t<p class=\"dha-lead e-paragraph-base\" data-interaction-id=\"ab-lead\" data-e-type=\"widget\" data-id=\"ab-lead\">We looked at what is sold as Omega-3 in Romania, turned the bottles around and read the small print on the back. The DHA figures did not convince us.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ab-poveste e-con e-atomic-element e-flexbox-base dha-section dha-surface-light\" data-id=\"ab-poveste\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-poveste\">\n    <div class=\"elementor-element elementor-element-ab-pov-w e-con e-atomic-element e-flexbox-base dha-wrap\" data-id=\"ab-pov-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-pov-w\">\n    \t\t<div class=\"elementor-element elementor-element-ab-pov elementor-widget elementor-widget-html\" data-id=\"ab-pov\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"dha-g2\">\n<div>\n<p class=\"dha-eyebrow2\">The starting point<\/p>\n<h2 class=\"dha-h2x\">The problem was not a lack of options.<\/h2>\n<p class=\"dha-bodyx\">The shelves are full of Omega-3. The problem is that the label says \u201c1000 mg fish oil\u201d in large letters, while the amount of DHA, the substance that actually matters, appears in small print, if at all.<\/p>\n<p class=\"dha-bodyx\">Many products deliver under 250 mg DHA per recommended daily dose. Below the threshold at which the European authority recognises any effect. It is not a breach of the rules, it is simply communication that counts on nobody turning the bottle around.<\/p>\n<p class=\"dha-bodyx\"><b>We built the product we wanted to buy ourselves:<\/b> with the dosage written large on the front, not hidden on the back.<\/p>\n<\/div>\n<div class=\"dha-cardx\">\n<p class=\"dha-eyebrow2\" style=\"margin-bottom:18px\">What we chose to do differently<\/p>\n<ul class=\"dha-ticks\" style=\"margin-top:0\">\n<li>The DHA dose comes first, not the amount of oil<\/li>\n<li>A single source, straight from the origin: microalgae<\/li>\n<li>A short ingredient list, no fillers<\/li>\n<li>Only the claims we can support legally<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<style>\n.dha-g2{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(300px,100%),1fr));gap:clamp(28px,5vw,56px);align-items:center;font-family:Archivo,sans-serif;}\n.dha-eyebrow2{font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:#8E5C15;margin:0 0 14px;font-weight:500;}\n.dha-h2x{font-size:clamp(30px,4.2vw,50px);font-weight:800;line-height:1.06;letter-spacing:-.03em;color:#0D3238;margin:0 0 16px;}\n.dha-bodyx{font-size:16.5px;line-height:1.7;color:#4E6A65;margin:0 0 16px;max-width:66ch;}\n.dha-bodyx b{color:#0D3238;}\n.dha-cardx{background:#fff;border:1px solid #DFDACB;border-radius:12px;padding:30px 28px;}\n<\/style>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ab-alge e-con e-atomic-element e-flexbox-base dha-section dha-surface-dark\" data-id=\"ab-alge\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-alge\">\n    <div class=\"elementor-element elementor-element-ab-alge-w e-con e-atomic-element e-flexbox-base dha-wrap ab-alge-w\" data-id=\"ab-alge-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-alge-w\">\n    \t\t\t<p class=\"dha-eyebrow ab-alge-e e-paragraph-base\" data-interaction-id=\"ab-alge-e\" data-e-type=\"widget\" data-id=\"ab-alge-e\">Why algae<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"ab-alge-h\" class=\"dha-h2 ab-alge-h e-heading-base\" data-e-type=\"widget\" data-id=\"ab-alge-h\">Fish do not produce Omega-3. They accumulate it.<\/h2>\n\t\t\t\t\t<p class=\"dha-lead ab-alge-l e-paragraph-base\" data-interaction-id=\"ab-alge-l\" data-e-type=\"widget\" data-id=\"ab-alge-l\">A less familiar fact: fish do not make DHA. They accumulate it by eating microalgae. Fish oil is, in practice, an intermediary that has passed through the ocean, through the food chain and through refining.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab-consec elementor-widget elementor-widget-html\" data-id=\"ab-consec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"dha-strip3\">\n<div><span class=\"i\">Advantage 1<\/span><h3>No fishy taste<\/h3><p>The oil has never passed through a fish. It has no taste to leave behind and no aftertaste.<\/p><\/div>\n<div><span class=\"i\">Advantage 2<\/span><h3>No accumulated contaminants<\/h3><p>The algae grow in controlled fermenters, not in the ocean. Free of mercury and microplastics by method, not by filtration.<\/p><\/div>\n<div><span class=\"i\">Advantage 3<\/span><h3>No pressure on fish stocks<\/h3><p>Microalgae oil requires no fish to be caught. Production is controlled and does not depend on the season, on fishing quotas or on the state of the ocean.<\/p><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ab-oameni e-con e-atomic-element e-flexbox-base dha-section ab-oameni\" data-id=\"ab-oameni\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-oameni\">\n    <div class=\"elementor-element elementor-element-ab-oam-w e-con e-atomic-element e-flexbox-base dha-wrap\" data-id=\"ab-oam-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-oam-w\">\n    \t\t<div class=\"elementor-element elementor-element-ab-oam elementor-widget elementor-widget-html\" data-id=\"ab-oam\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<p class=\"dha-eyebrow2\">The people<\/p>\n<h2 class=\"dha-h2x\">Two founders, clear roles.<\/h2>\n<p class=\"dha-leadx\">One looks after the product and operations, the other after the science and everything that ends up written on the label.<\/p>\n<div class=\"dha-g2\" style=\"margin-top:44px;align-items:start\">\n<div class=\"dha-cardx\">\n<img loading=\"lazy\" decoding=\"async\" class=\"dha-av dha-av-photo\" src=\"https:\/\/dha-core.com\/wp-content\/uploads\/2026\/09\/dragos-aanitei-1x1.jpg\" alt=\"Drago\u0219 Aani\u021bei, co-fondator DHA-Core\" width=\"160\" height=\"160\">\n<p class=\"dha-eyebrow2\">Co-founder<\/p>\n<h3 class=\"dha-h3x\">Drago\u0219 Aani\u021bei<\/h3>\n<p class=\"dha-bodyx\" style=\"margin-top:10px\">An entrepreneur with experience in developing and launching projects in business, technology and consumer products. At DHA-Core, Drago\u0219 leads strategy, brand development and business direction, with the aim of turning complex information about Omega-3 into a simple, transparent product that is easy to fit into everyday life.<\/p>\n<\/div>\n<div class=\"dha-cardx\">\n<img loading=\"lazy\" decoding=\"async\" class=\"dha-av dha-av-photo\" src=\"https:\/\/dha-core.com\/wp-content\/uploads\/2026\/09\/brandon-potmis-1x1.jpg\" alt=\"dr. Brandon Potmis, medic, co-fondator DHA-Core\" width=\"160\" height=\"160\">\n<p class=\"dha-eyebrow2\">Co-founder<\/p>\n<h3 class=\"dha-h3x\">Dr Brandon Potmis<\/h3>\n<p class=\"dha-bodyx\" style=\"margin-top:10px\">A graduate of the Faculty of Medicine at the Carol Davila University of Medicine and Pharmacy in Bucharest, Brandon brings a medical perspective and an evidence-based approach to DHA-Core. He contributes to the scientific grounding of the brand and to communicating information about DHA and Omega-3 clearly, responsibly and understandably.<\/p>\n<\/div>\n<\/div>\n<style>\n.dha-leadx{font-size:clamp(17.5px,1.8vw,20.5px);line-height:1.6;color:#4E6A65;max-width:64ch;margin:16px 0 0;font-family:Archivo,sans-serif;}\n.dha-h3x{font-size:21px;font-weight:700;line-height:1.25;letter-spacing:-.02em;color:#0D3238;margin:0;font-family:Archivo,sans-serif;}\n.dha-av{width:160px;height:160px;border-radius:50%;background:#EDF6F4;border:1px solid #DFDACB;margin-bottom:20px;display:block;}\\n.dha-av-photo{object-fit:cover;object-position:50% 30%;} .dha-cardx img.dha-av-photo{width:160px;height:160px;border-radius:50%;border:1px solid #DFDACB;display:block;}\n<\/style>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ab-formula e-con e-atomic-element e-flexbox-base dha-section dha-surface-light\" data-id=\"ab-formula\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-formula\">\n    <div class=\"elementor-element elementor-element-ab-form-w e-con e-atomic-element e-flexbox-base dha-wrap\" data-id=\"ab-form-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-form-w\">\n    \t\t<div class=\"elementor-element elementor-element-ab-form elementor-widget elementor-widget-html\" data-id=\"ab-form\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<p class=\"dha-eyebrow2\">How we formulated it<\/p>\n<h2 class=\"dha-h2x\">Three decisions that settled the matter.<\/h2>\n<div class=\"dha-g3\" style=\"margin-top:40px\">\n<div class=\"dha-cardx\"><h3 class=\"dha-h3x\">The source<\/h3><p class=\"dha-bodyx\" style=\"margin-top:10px\">Oil from <i>Schizochytrium<\/i> sp., a microalga authorised in the European Union as a Novel Food, by Regulations (EU) 2018\/1032 and 2022\/1365. Grown in fermenters, not harvested from the sea.<\/p><\/div>\n<div class=\"dha-cardx\"><h3 class=\"dha-h3x\">The form<\/h3><p class=\"dha-bodyx\" style=\"margin-top:10px\">Natural triglyceride, the form in which Omega-3 occurs in nature, the same one you find in fish, because fish also take it from algae.<\/p><\/div>\n<div class=\"dha-cardx\"><h3 class=\"dha-h3x\">Stability<\/h3><p class=\"dha-bodyx\" style=\"margin-top:10px\">Oil oxidises easily. We track peroxide, anisidine and TOTOX values, plus natural antioxidants, so the product reaches you fresh.<\/p><\/div>\n<\/div>\n<div class=\"dha-honest\">\n<h3 class=\"dha-h3x\">What we do not promise you<\/h3>\n<p class=\"dha-bodyx\" style=\"margin-top:12px\">We do not promise you better memory, energy, immunity or focus. In the European Union exactly three claims are approved for Omega-3, brain, vision and heart, and we word those exactly as authorised.<\/p>\n<p class=\"dha-bodyx\" style=\"margin:0\">The rest are facts about composition: how many milligrams, of what, in what form. The decision stays yours, ideally after a conversation with your doctor or pharmacist.<\/p>\n<\/div>\n<style>\n.dha-g3{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(260px,100%),1fr));gap:22px;font-family:Archivo,sans-serif;}\n.dha-honest{margin-top:44px;padding:30px 32px;background:#fff;border:1px solid #DFDACB;border-left:3px solid #E8B04B;border-radius:0 12px 12px 0;font-family:Archivo,sans-serif;}\n<\/style>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ab-ro e-con e-atomic-element e-flexbox-base dha-section dha-surface-dark\" data-id=\"ab-ro\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-ro\">\n    <div class=\"elementor-element elementor-element-ab-ro-w e-con e-atomic-element e-flexbox-base dha-wrap\" data-id=\"ab-ro-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-ro-w\">\n    \t\t<div class=\"elementor-element elementor-element-ab-ro-c elementor-widget elementor-widget-html\" data-id=\"ab-ro-c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"dha-g2 dha-onDark\">\n<div>\n<p class=\"dha-eyebrow3\">Where we start<\/p>\n<h2 class=\"dha-h2d\">Built for Romania first.<\/h2>\n<p class=\"dha-leadd\">Not because it is an easy market, but because it is the market we understand. We did our research here: we talked to consumers and to a pharmacist, and compared prices on the shelf and on eMAG.<\/p>\n<p class=\"dha-leadd\">What we learned changed the product. The most cited reason for rejecting Omega-3 is not the price, it is the taste. And the strongest signal of trust does not come from influencers, but from a doctor and a pharmacist.<\/p>\n<\/div>\n<div class=\"dha-cardd\">\n<p class=\"dha-eyebrow3\">From our own research<\/p>\n<ul class=\"dha-ticks\" style=\"margin-top:8px\">\n<li><b>164 respondents<\/b> and 8 individual interviews<\/li>\n<li><b>54%<\/b> put \u201cno fishy taste\u201d first<\/li>\n<li><b>63%<\/b> start a supplement on a doctor\u2019s recommendation<\/li>\n<li><b>58%<\/b> of those already taking Omega-3 did not know an algae version existed<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<style>\n.dha-eyebrow3{font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:#E8B04B;margin:0 0 14px;font-weight:500;font-family:Archivo,sans-serif;}\n.dha-h2d{font-size:clamp(30px,4.2vw,50px);font-weight:800;line-height:1.06;letter-spacing:-.03em;color:#EDF6F4;margin:0 0 16px;font-family:Archivo,sans-serif;}\n.dha-leadd{font-size:clamp(17.5px,1.8vw,20.5px);line-height:1.6;color:#B6CDC9;max-width:64ch;margin:0 0 16px;font-family:Archivo,sans-serif;}\n.dha-cardd{background:#0A282D;border:1px solid #1C4A50;border-radius:12px;padding:30px 28px;font-family:Archivo,sans-serif;}\n<\/style>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ab-cta e-con e-atomic-element e-flexbox-base dha-section dha-surface-foam\" data-id=\"ab-cta\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-cta\">\n    <div class=\"elementor-element elementor-element-ab-cta-w e-con e-atomic-element e-flexbox-base ab-cta-w\" data-id=\"ab-cta-w\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-cta-w\">\n    \t\t\t<p class=\"dha-eyebrow e-paragraph-base\" data-interaction-id=\"ab-cta-e\" data-e-type=\"widget\" data-id=\"ab-cta-e\">Waiting list<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"ab-cta-h\" class=\"dha-h2 e-heading-base\" data-e-type=\"widget\" data-id=\"ab-cta-h\">The first batch is limited.<\/h2>\n\t\t\t\t\t<p class=\"dha-lead e-paragraph-base\" data-interaction-id=\"ab-cta-l\" data-e-type=\"widget\" data-id=\"ab-cta-l\">People on the list hear first, get the launch price and have priority when ordering.<\/p>\n\t\t<div class=\"elementor-element elementor-element-ab-cta-r e-con e-atomic-element e-flexbox-base ab-cta-r\" data-id=\"ab-cta-r\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ab-cta-r\">\n    \t\t\t<a href=\"\/en\/#lista\" target=\"_self\" class=\"dha-btn-amber e-button-base\" data-interaction-id=\"ab-cta-b1\" data-e-type=\"widget\" data-id=\"ab-cta-b1\">\n\t\tJoin the waiting list\n\t<\/a>\t\t\t\t\t<a href=\"\/en\/produs\/\" target=\"_self\" class=\"dha-btn-ghost e-button-base\" data-interaction-id=\"ab-cta-b2\" data-e-type=\"widget\" data-id=\"ab-cta-b2\">\n\t\tSee the product\n\t<\/a>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Acas\u0103 \u00b7 Despre noi Despre noi Am pornit de la o compara\u021bie de etichete. Ne-am uitat la ce se vinde ca Omega-3 \u00een Rom\u00e2nia, am \u00eentors flacoanele \u0219i am citit ce scrie mic pe spate. Cifrele de DHA nu ne-au convins. Punctul de plecare Problema nu era lipsa de op\u021biuni. Rafturile sunt pline de Omega-3. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-77","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/pages\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":10,"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/pages\/77\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/pages\/77\/revisions\/203"}],"wp:attachment":[{"href":"https:\/\/dha-core.com\/en\/wp-json\/wp\/v2\/media?parent=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}