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About us
We started from a label comparison.
We looked at what is sold as Omega-3 in Romania, turned the bottles around and read the small print on the back. The DHA figures did not convince us.
The starting point
The problem was not a lack of options.
The shelves are full of Omega-3. The problem is that the label says “1000 mg fish oil” in large letters, while the amount of DHA, the substance that actually matters, appears in small print, if at all.
Many products deliver under 250 mg DHA per recommended daily dose. Below the threshold at which the European authority recognises any effect. It is not a breach of the rules, it is simply communication that counts on nobody turning the bottle around.
We built the product we wanted to buy ourselves: with the dosage written large on the front, not hidden on the back.
What we chose to do differently
- The DHA dose comes first, not the amount of oil
- A single source, straight from the origin: microalgae
- A short ingredient list, no fillers
- Only the claims we can support legally
Why algae
Fish do not produce Omega-3. They accumulate it.
A less familiar fact: fish do not make DHA. They accumulate it by eating microalgae. Fish oil is, in practice, an intermediary that has passed through the ocean, through the food chain and through refining.
No fishy taste
The oil has never passed through a fish. It has no taste to leave behind and no aftertaste.
No accumulated contaminants
The algae grow in controlled fermenters, not in the ocean. Free of mercury and microplastics by method, not by filtration.
No pressure on fish stocks
Microalgae oil requires no fish to be caught. Production is controlled and does not depend on the season, on fishing quotas or on the state of the ocean.
The people
Two founders, clear roles.
One looks after the product and operations, the other after the science and everything that ends up written on the label.
Co-founder
Dragoș Aaniței
An entrepreneur with experience in developing and launching projects in business, technology and consumer products. At DHA-Core, Dragoș leads strategy, brand development and business direction, with the aim of turning complex information about Omega-3 into a simple, transparent product that is easy to fit into everyday life.
Co-founder
Dr Brandon Potmis
A graduate of the Faculty of Medicine at the Carol Davila University of Medicine and Pharmacy in Bucharest, Brandon brings a medical perspective and an evidence-based approach to DHA-Core. He contributes to the scientific grounding of the brand and to communicating information about DHA and Omega-3 clearly, responsibly and understandably.
How we formulated it
Three decisions that settled the matter.
The source
Oil from Schizochytrium sp., a microalga authorised in the European Union as a Novel Food, by Regulations (EU) 2018/1032 and 2022/1365. Grown in fermenters, not harvested from the sea.
The form
Natural triglyceride, the form in which Omega-3 occurs in nature, the same one you find in fish, because fish also take it from algae.
Stability
Oil oxidises easily. We track peroxide, anisidine and TOTOX values, plus natural antioxidants, so the product reaches you fresh.
What we do not promise you
We do not promise you better memory, energy, immunity or focus. In the European Union exactly three claims are approved for Omega-3, brain, vision and heart, and we word those exactly as authorised.
The rest are facts about composition: how many milligrams, of what, in what form. The decision stays yours, ideally after a conversation with your doctor or pharmacist.
Where we start
Built for Romania first.
Not because it is an easy market, but because it is the market we understand. We did our research here: we talked to consumers and to a pharmacist, and compared prices on the shelf and on eMAG.
What we learned changed the product. The most cited reason for rejecting Omega-3 is not the price, it is the taste. And the strongest signal of trust does not come from influencers, but from a doctor and a pharmacist.
From our own research
- 164 respondents and 8 individual interviews
- 54% put “no fishy taste” first
- 63% start a supplement on a doctor’s recommendation
- 58% of those already taking Omega-3 did not know an algae version existed
Waiting list
The first batch is limited.
People on the list hear first, get the launch price and have priority when ordering.